Create Remote Branding

Logo and Brand Design - 2020

Create Remote is an inclusive space for people in creative tech to share their life + work in a positive environment.

Brand Team Lead: Joy Cozby

Brand Team: Hyam Fayed, Tiffany Bishop, Felipe Molina, Tyler Clark, Joseph Alessio

Step 1 - Making a Plan

I planned out the steps that we would need to take in linear and gave the team deadlines. After that, I built a "brandstorm" page in Figma with frames for Brand Ideas, Existing Assets, a Moodboard, Colors, Logo Ideas, and Typography. The first week was all about brainstorming, and we scoured the web for ideas. While I focused largely on the moodboard, those better at copywriting laid out their thoughts on Brand Mission, Audience, and Voice and explored gradients.

The Figma file after the "Brandstorm" and logo explorations

Step 2 - Logo Design

We loved the idea of a cursor to represent the community, because working remotely is so often seeing other designer's cursors in a figma file. We had been using gradients in previous brand assets, before we had an established brand, because the creator of the community, Hyam, had a gradient visor in her profile picture. I began with a simple cursor, and my team suggested the added gradients and the 3d effects. At the end of the week, I created multiple iterations with thick borders for visibility, and the team voted on which one was the best for our finalized logo.

Step 3 - Brand Assets

After we settled on a logo, we needed to create assets for our social media. I played around with different options for the profile picture with solid and gradient backgrounds. I had to change our original gradient to make it stand out against the white stroke. The team tried gradient covers and a solid colored background with our community's mission. I was worried about the header not being able to have alt text on Twitter, so I came up with a pattern of cursors pointing in the same directions, as though it was a ton of cursors in a group figma file together, creating something remotely. I showed it to they team - they loved it and we shipped it that night!

Step 4 - Moving Forward

Now that we've got an idea of our brand, we're working on developing a design system for the web team to use. We also realized that the white stroke and gradient get lost in something small, like a favicon, so we're workshopping solutions. This team was incredibly talented and easy to work with, and I'm excited to see what we come up with next!