Create Remote is an inclusive space for people in creative tech to share their life + work in a positive environment.
Brand Team Lead: Joy Cozby
Brand Team: Hyam Fayed, Tiffany Bishop, Felipe Molina, Tyler Clark, Joseph Alessio
I planned out the steps that we would need to take in linear and gave the team deadlines. After that, I built a "brandstorm" page in Figma with frames for Brand Ideas, Existing Assets, a Moodboard, Colors, Logo Ideas, and Typography. The first week was all about brainstorming, and we scoured the web for ideas. While I focused largely on the moodboard, those better at copywriting laid out their thoughts on Brand Mission, Audience, and Voice and explored gradients.
We loved the idea of a cursor to represent the community, because working remotely is so often seeing other designer's cursors in a figma file. We had been using gradients in previous brand assets, before we had an established brand, because the creator of the community, Hyam, had a gradient visor in her profile picture. I began with a simple cursor, and my team suggested the added gradients and the 3d effects. At the end of the week, I created multiple iterations with thick borders for visibility, and the team voted on which one was the best for our finalized logo.
After we settled on a logo, we needed to create assets for our social media. I played around with different options for the profile picture with solid and gradient backgrounds. I had to change our original gradient to make it stand out against the white stroke. The team tried gradient covers and a solid colored background with our community's mission. I was worried about the header not being able to have alt text on Twitter, so I came up with a pattern of cursors pointing in the same directions, as though it was a ton of cursors in a group figma file together, creating something remotely. I showed it to they team - they loved it and we shipped it that night!
Now that we've got an idea of our brand, we're working on developing a design system for the web team to use. We also realized that the white stroke and gradient get lost in something small, like a favicon, so we're workshopping solutions. This team was incredibly talented and easy to work with, and I'm excited to see what we come up with next!